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Insights...

Insights are designed to provide you with information on which brands, characters, departments and themes are being most viewed and purchased. Our Insight information will show you the most up-to-date, hottest trending toys and brands and additional information on how their position has moved up or down in ranking over the last day, week and month.
At NDA, we aim to make purchasing as easy as possible for all our customers. With this in mind, we have developed Insights; a unique, real-time buying tool that provides you with up-to-date purchasing information for your business. Insights give you the top products, brands and characters on our website in the last day, week and month. It offers you invaluable research data which can inform your buying and ensure you are delivering the hottest products to your customers. It allows you to stay one step ahead by tracking product sales success, so you know exactly what to buy and when. We can help you to reduce the risks within the ordering process and ensure your business is current, fresh and appealing to your valued customers.

Brand insights

Position Day Change Brand L/W Position L/M Position
1 Funko 1 3
2 Hasbro Gaming 2 5
3 Hot Wheels 7 1
4 Schleich 9 4
5 Mattel Games 6 45
6 Smart Games 4 7
7 (8) Play-doh 16 6
8 (9) Smartmax 11 20
9 (10) Playmobil 50 33
10 (11) Fisher Price 30 14
11 (7) Teamsterz Toys 8 25
12 Top Trumps 12 12
13 (14) Spirograph Toys 21 17
14 (16) Playmonster Games Toys 55 10
15 Jokes And Gags Toys 17 16
16 (13) Nerf 5 8
17 Cra-z-art New/Re-Entry 34
18 (24) Crayola 25 2
19 (27) Lamaze Toys 32 35
20 (22) Mega Bloks 104 32

Brands on screen insights

Position Day Change Character L/W Position L/M Position
1 Disney Toys 1 1
2 Pokemon Toys 6 8
3 (4) Miraculous Toys 4 4
4 (3) Teenage Mutant Ninja Turtles Tmnt 8 6
5 (8) WWE Toys 5 9
6 Paw Patrol Toys 22 7
7 (5) Transformers Toys 13 32
8 (7) Harry Potter Toys 3 22
9 (12) Peppa Pig 15 19
10 (9) Jurassic World Toys 23 36
11 (10) One Piece 18 25
12 (11) Super Mario Toys 7 10
13 Barbie Toys 28 14
14 Dragon Ball 9 5
15 (16) Teletubbies Toys 19 12
16 (15) Power Ranger Toys 17 11
17 (18) Dc Comics Toys 12 17
18 (17) Care Bears Toys 14 27
19 Ben And Holly Toys 40 2
20 (24) Demon Slayer Toys 21 20

Departments insights

Position Day Change Department L/W Position L/M Position
1 Figures & Playsets Toys 1 1
2 Games 2 2
3 Toy Vehicles 5 3
4 Educational Toys 3 5
5 (6) Jigsaw & Puzzles 9 8
6 (7) Baby & Toddler Toys 13 12
7 (5) Electronic Toys 4 4
8 (10) Sensory Toys 11 15
9 Plush 10 6
10 (8) Role Play Toys 7 9
11 (12) Building & Construction Toys 8 18
12 (11) Arts and Crafts Activities 14 10
13 (14) Play Dough And Modelling Clay 19 13
14 (13) Sports and Outdoor Toys 6 20
15 (17) Dolls 27 19
16 (15) Blind Bags 12 16
17 (16) Stickers 24 17
18 Magic & Practical Joke Toys 23 14
19 Colouring Books 18 22
20 Cosmetics & Jewellery Toys 22 24

Themes insights

Position Day Change Theme L/W Position L/M Position
1 Superhero Toys 1 1
2 Dinosaurs Toys 7 10
3 Anime 5 3
4 Video Gaming 2 4
5 Alien And Monster Toys 3 2
6 Retro Toys 4 5
7 Farm Toys 9 8
8 Sealife Toys 8 9
9 (10) Wild Animal Toys 6 7
10 (9) Football Toys 11 14
11 (12) Fairies And Princess Toys 10 6
12 (13) Unicorn 13 11
13 (15) Halloween 14 12
14 Police Toys 19 15
15 (16) Pirate Toys 12 13
16 (11) Fire And Rescue Toys 15 16
17 Medic Toys 17 19
18 Christmas 20 17
19 Knights And Warrior Toys 18 18
20 (21) Army Toys 22 21